Blending an iphone, diamond and everything unexpected!?

iPhone can be used to make phone calls, surf internet, take picture and a lot of more. We place them anywhere - in our pocket, bag, car – basically where are we are. But have you try to place your 24/7 must-have gadget in the blender and do you have the courage to press the ‘start’ button so it would blend? Answer is obviously NOT!

Here, we have WILL IT BLEND?, blending various unusual items to show off power and the durability of the Blendtec line of blenders, especially the Total Blender.

the famous blending an iphone episode!

Blending coke with its sturdy aluminium can! 

Yes, YouTube is growing up as an advertising medium, although this is not a new method, but it is inevitably that video marketing is one of the best ways to advertise a company or product. Need I say more? 

Let’s check out the following cool facts that I had summarised for various resources including NY times, Social Lens and MooBall, 

1)   one of the best and successful viral marketing campaign on YouTube

2)   first video was launched in 2006 (considered as pioneer of viral video)

3)   starring Tom Dickson, which is also the founder of Blendtec’s parent company, K-Tec

4)   Basically, it’s a blender that blends everything you could have in your mind – golf balls, toy cars, light bulbs, make up, toilet flusher, glow stick, Olympus camera, Tomtom navigator (gps) - even stuff that you could never think of like YouTube, Facebook, skeleton, Justin Bieber, super glue!


The popularity and impact of marketing success

1)   Increase in brand awareness/ recognition and return-on-investment (ROI) and 700% increase in sales

2)   Apart from their blender series, they also sell merchandise – t-shirt with the slogan of ‘Tom Dickson is my homeboy t-shirt’ and ‘Will it blend?’, both selling at  $15.99.

3)   Tom Dickson made many national television and radio appearances (eg. NBC’s The Tonight Show and History Channel of Modern Marvels)

4)   A huge list of awards they received from this viral video

• ·      2008 CLIO Award, Bronze, Interactive, Viral.net Award- Best Viral Video.
• ·      International Academy of the Visual Arts, Communicator Award- Viral
• ·      Ernst & Young Utah, Entrepreneur of the Year, 2007
• ·      Salt Lake Magazine, Best Viral Marketer, 2008
• ·      Always On, Best of Broadband Award 2007
• ·      You Tube Awards, Fifth Place, Best Series 2007
• ·      Utah’s Exporter of the Year
• ·      City Weekly, Best Kitchen Appliance
• ·      Communicator Award, Gold, Award of Excellence for Best Viral Video
• ·      Communicator Award, Gold, Award of Excellence for Best Viral Marketing Video
• ·      #1 Viral Ad of All Time - Ad Age

Tom Dickson who appears on the all YouTube video has only one question in his mind: WILL IT BLEND? In my opinion, the appearance of Tom Dickson gives more credibility, authenticity as well as additional interesting value to the YouTube video. Unlike those other usual advertisements who use celebrity or famous person, Tom Dickson does not have the best presentation/acting skill on show.  This video has created an internet phenomenon in which they are spread rapidly through free word of mouth and social media channel like internet blogging. The successfulness of this video is based on the creative and innovative idea of demonstrating and marketing their company’s product and the engaged popular culture on Internet by creating buzzes worthy content. Most importantly, this way of advertisement is entertaining (encourage customer engagement), they also require low budget compared to those paid advertisements on television. This strategic advertising aligned their social and viral efforts with their company product and brand goals.

What would you suggest to be add on in their to-blend list? I would recommend blending  a Blendtec blender! =D you are welcome to suggest what to blend on their facebook page! 


more info, you can visit:
Will It Blend offical website
Blendtec official website