Online photos x postcard = ? please solve

The chemistry begins when online photo on social media meets postcard…. And they fell in love and starting to make some money out from their love journies…

E-cards were immensely popular couple of years back, however they seem to have lost its good old charm. Now, they are numerous companies or applications (integrate with social media) that allows consumer to send a REAL mail to their loves one in the form of custom cards that they created.

(taken from You Regards)

An example of this could be like...

The names of companies and applications are listed as below:

• Post Cards Anywhere 

• Postagram App

• You Regards

• Touch Note

• Postino

• Photo Mapo and a lot more.

 These services share the same approach - using social media as a platform eg. facebook, Instagram and Twitter, bringing back a more personal and customized touch back to the way we communicate. They have time- and energy-saving benefits. Most of the services all provided at a reasonable price or no cost. It also helps the development in digital printing industry and creating more interaction and engagement among consumer. Most importantly, companies can generate revenue by encouraging people to upload or share more photos to their profile, and fulfilling their consumer personalization need (everyone wants to the one and only special, don’t you?). However, their novelty value is remained question whereby users might use these services once or at most twice. Further developments of all kind new features are necessary and definitely recommended. Most importantly, how do they plan on protecting copyrighted photos - if there are some customers stealing awesome photos from a great photographer without obtaining any permission and rights.                                                                                                                         

(taken from Photo Mapo)

Personal opinion

Despite the cool concept of this online-generated card (some integrates with Google map where we can attach where exactly we were located - see diagram above), I personally prefer the traditional post card (non-digital ones) where I always purchase the physical card from the country of origin (eg. whenever I travel to a foreign country I would pick up a postcard and deliver them to someone that I love who are at other country). They provide additional touch of sincerity and more meaningful, memorable. I had received a Touch Note postcard delivered from my friend early this year, that was my first e-post card and i was surprised with their quality and delivery speed (took them approximately 5 days according to my friend). i would definitely check them out soon! 

E-post card or traditional post card. Which one do you prefer? Please make your choice and share them below.

note: this article is inspired by Van Grove, Elliot and Price.