IKEA's new online advertising method
The following two diagrams are the pictures of the traditional Ikea store.
Presenting…
one of the world’s BIGGEST retailers making an attempt on the possible SMALLEST new advertising campaign.
Yes, what you have seen is IKEA’s smallest store worldwide, yet it also could be the BIGGEST web banner ad, fitting every single products - 2800+ products in an entire IKEA store with a 10.5 cmx 8.8 cm online banner.
This online banner can be placed on any website, directing customer to the IKEA official website within a simple click on it - EXAMPLE.
IKEA’s
commitments:
Making
the most of ANY space & smartest
storage solution
They clearly demonstrate the above simple concept in which that can lead customers to make
purchase within few clicks – easy and convenient Although this online banner allows customer to browse all of IKEA's products by department (see third diagram above), but in terms of
usability and time issue, online user most likely require additional time and effort in searching for
the item they intended to buy than going directly to IKEA's official website to make their product preferences and purchase.
I personally
feel excited for such a cool and creative advertising idea. Firstly, they are attention grabbing, something that’s getting people talking later on,
even its not actually effective and impactful as expected, or perhaps the practicality
issue remain questioned. But I really love how the great use of online banner representing
Ikea’s branding and, of course, not to deny that it is a really clever twist on
other big traditional box banner advertising.
Wow
interesting? Or .. oh well… just another usual advertisement? Please share your thoughts and
your comments are much appreciated! (in return, I will leave a feedback on your
blog too!)
note: this article is inspired by The next web
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