Friday, 28 September 2012

the inner beauty of security camera in the digital world


look at the world a little differently


Have you seen an ad that featuring from stealing, robberies and traffic accidents to couple kissing and random person dancing with a broom in a shop?
 YES, they are clips of security camera footage from different countries of the world that capturing and expressing the element of love, exuberance and heroism. This is a different, unsual amd non-old fashioned approach to look at the world a little differently. Coca-cola understands that the lack of love among all communities that faces challenges in daily lives from this hectic world. I personally love the idea of adding a touch of ‘random act of kindness’ and ‘happiness elements’ in this video demonstrating Coca-Cola’s mission to spread happiness and optimism. Many big successful brands are using video as part of their digital marketing strategies. But how many of them actually make you feel and touch the bottom of your heart and get you thinking the presence and beauty of the love in every corner of this world?
(Ideas taken from thedifferentbrain and Digital trends)

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