the e-journey and i.: MEME PROPOSAL!

Using a cluster of popular internet memes in the marriage proposal, Tim and Audrey, this couple rose to Internet Fame in late 2011. Tim has not only won over Audrey his sweetheart but also public attention through online media across the world.

Tim got his friend and a photography and production team (Crazy Monkey Studio) to document the whole proposal as he surprised Audrey through flipping the meme-cards outside a restaurant to show his true intentions. This proposal finished with ‘will you marry me’ (a picture of a cat character from Shrek movie with its cute eyes). Most importantly, Tim even prepared for the best and worst response he could received – YES or NO. Following that, Tim knelt and confessed, offering Audrey a ring and flower bouquet who tearfully accepts this well-planned proposal.

Why does it went viral?
Timothy, a 27 year-old success Internet entrepreneur(founder of Nuffnang) and blogger@TimothyTiah , who plans on proposing the unusual way – using poster-sized printed memes. Audrey, also a lovely blogger who owes an entertaining lifestyle blog @Fourfeetnine have a great sense of humour. She even stated that : ‘Oh god please don’t let this be a break up W*F’.

1) People know and read them, but not everyone use them.. in an unusual way!

(people refers to online user that have access to the latest topic and news; them refers to meme or troll, you can have a brief idea after watching this )

This proposal was not only romantic, genuine and touching, they also try to add on a little more of goofy and geeky gesture in the proposal. Unlike those typical old-fashioned marriage proposal, Tim have intergrated the popular meme and the widely use of music (on YouTube specifically) , such as:

the famous yaoming face!

check out the whole list of meme listed in the proposal at FourFeetNine.

2) of course, everything goes online!
The emergence and drastic growing of technology, software and internet, especially online sharing media - YouTube and Vimeo. Everything could be spread online by anyone, from well known news agent to anonymous users who leave a comment on line. Within a simply click, anyone who has a computer and internet access, is allowed to share, post, and see everything they are interest in.

3) Celebrity endorsement

Chirstina Perri, the singer of the music used in the video, tweeted that she was feeling happy and honoured that her song was used in this proposal. Also, she stated on Facebook ‘Ahhh I just cried my eyes out (and) couldn’t stop smiling all at the same time! Hahha! So beautful!' and ‘awww!! That was thes sweetest video ever!!! Im so honored to be singing thru it!! Happy forever to you guys! xo’ on Twitter.

Another celebrity mention on the Offical Ryan Seacrest website, and personal tweet by Ryan Seacrest himself who knows Simon Cowell who most likely knows everyones in Hollywood.

4) Meme could be romantic too!
need i say more?

Award:Top 3 of The Most Heartfelt Wedding News Of 2011 by Huffington Post