the inner beauty of security camera in the digital world

look at the world a little differently

Have you seen an ad that featuring from stealing, robberies and traffic accidents to couple kissing and random person dancing with a broom in a shop?

 YES, they are clips of security camera footage from different countries of the world that capturing and expressing the element of love, exuberance and heroism. This is a different, unsual amd non-old fashioned approach to look at the world a little differently. Coca-cola understands that the lack of love among all communities that faces challenges in daily lives from this hectic world. I personally love the idea of adding a touch of ‘random act of kindness’ and ‘happiness elements’ in this video demonstrating Coca-Cola’s mission to spread happiness and optimism. Many big successful brands are using video as part of their digital marketing strategies. But how many of them actually make you feel and touch the bottom of your heart and get you thinking the presence and beauty of the love in every corner of this world?

(Ideas taken from thedifferentbrain and Digital trends)

the new Sticky Specials by Woolworths

Woolworths' new Sticky Specials 

firstly, let's start off with this....

The following ads give you an idea what is Woolworths'sSticky Specials.

Woolworths has introduced Sticky Specials, a new ‘price-saving’ marketing strategy that come in a catalogue and works like coupons but in the form of stickers.  Consumers can ‘PEAL, STICK and SAVE’ on selected products at all Woolworths stores from 12-15 Sept 2012 (YES! Only for this period of time).  

On the 12 September 2012, 7.7 million of Sticky Specials sticker sheets were bundled with each weekly Woolworths catalogues, both were delivered to household across Australia.

Woolworth claimed they are paying for this multi-million market give-aways, promising money off hundreds of big brand items to their consumers. This discount would be on top of the existing Woolworth everyday reward and regular weekly special, creating another alternative for customers to shop.

Consumers are allowed to decide what is on special and when to use (as long as within the promotional period). Here, they are feeling superior and excited as they have the power and control over the product prices they are after rather than the discounts are guided and fixed by the grocery stores.

The PROs 

These concepts are innovative and interesting in Australian market in which can create customer engagement and a great potential to encourage consumers to buy items that they won't ordinary buy (eg. Blackmore health products ) they are definitely another new spin on the traditional coupon techniques. It only requires three simple and easy steps:

The CONS L

However, it does not seem incredible and impressive to me.

1) how much exactly can consumers save when they use this? 

2) it requires additional effort and time just to save approximately a dollar or two? 

3) the-first-time-using-sticky-special consumers want to explore this new for a different shopping experience and adventure, but they are not long lasting. Consumers use this Sticky Special for the first time, because everyone (majority) loves to trying new things; but does it worth the effort for the second time? (children would but definitely not for busy working adults).

4) their main target audience are housewife who loves reading catalogue to compare products’ prices.  Those who is not given a catalogue or not aware of the Sticky Special special attachment in the catalogue are not involved in this

Comparing this (Woolworths' new Sticky Specials) to Coles my5, which do you prefer?

ending with... (have you been in such situation?)

(this passage is inspired by  Campaign Brief and Mumbrella, you can check out for more details at MSN page)

World’s smallest IKEA store: 2,800 products in 10.5cm x 8.8cm

IKEA's new online advertising method 

The following two diagrams are the pictures of the traditional Ikea store. 

Presenting… one of the world’s BIGGEST retailers making an attempt on the possible SMALLEST new advertising campaign.

Yes, what you have seen is IKEA’s smallest store worldwide, yet it also could be the BIGGEST web banner ad, fitting every single products - 2800+ products in an entire IKEA store with a 10.5 cmx 8.8 cm online banner.

 

This online banner can be placed on any website, directing customer to the IKEA official website within a simple click on it - EXAMPLE.

IKEA’s commitments:

Making the most of ANY space &  smartest storage solution

They clearly demonstrate the above simple concept in which that can lead customers to make purchase within few clicks – easy and convenient Although this online banner allows customer to browse all of IKEA's products by department (see third diagram above), but in terms of usability and time issue, online user most likely require additional time and effort in searching for the item they intended to buy than going directly to IKEA's official website to make their product preferences and purchase. 

I personally feel excited for such a cool and creative advertising idea. Firstly, they are attention grabbing, something that’s getting people talking later on, even its not actually effective and impactful as expected, or perhaps the practicality issue remain questioned. But I really love how the great use of online banner representing Ikea’s branding and, of course, not to deny that it is a really clever twist on other big traditional box banner advertising.

Wow interesting? Or .. oh well… just another usual advertisement? Please share your thoughts and your comments are much appreciated! (in return, I will leave a feedback on your blog too!)

note: this article is inspired by The next web