This picture is taken at Telstra on Bourke Swanston street in Melbourne CBD. I like the idea of how the helpful telstra staff are providing instructions and demostration to their customer rather than just posting the QR code advertisement alone, leaving some of the customer being clueless.
Popular QR code
on graves! Japanese are
popular with their great invention from their great minds. But does producing
grave stones with QR codes a good idea?
What is QR code: They are
small, square deigns that act like barcode where users can scan with their
devices’ camera
These
digital tombstones are introduced in 2008 and they are named as Kuyo no Mado referring to ‘Memorial
service window’. They are made byIshinokoe, ‘Voice of the stone’, a company
who hope the family and friends can stay to talk about their memories of the
deceased for longer. They stated that
most memorial services take less than five minutes with just incense and
flowers. Therefore, they came up with this idea where contents can be retrieved
using QR code. The contents include pictures, messages, videos, family
information and other items.
How to use: 1)Users
using their mobile to scan the QR code 2)Retrieve
memories within a scan 3)Share
and enjoy the moment from looking at the online content
·
PROS: Easy
to use, quick, innovative, interesting
·
CONS: Unacceptable
(cultural and religion), inappropriate, require significant technical skills
and knowledge
Not everyone would accept and get used to this new combination
of an engraved stone with data encoding code through telecommunications are
brilliant. As the growth of digital media industry, I personally like the idea
of the loved ones using this approach to remind them of the deceased relative
or friends when visiting a graveyard. They might not be long lasting as the permanent
engraved text, even if the QR code has worn off or no longer scannable in 20
years of use. We can still rely on the slab of stone with engaged text and
language written on it! I would also recommend
it can link to genecology websites, or some family surname or family tree related
information.
What do you think of this idea – YAY or NAY? Can you accept and
actually use them if you like this idea?
(the idea of this article is taken from Shifteast)
Using a
cluster of popular internet memes in the marriage proposal, Tim and Audrey,
this couple rose to Internet Fame in late 2011. Tim has not only won
over Audrey his sweetheart but also public attention through online media
across the world.
Tim got his friend and a photography and production team
(Crazy Monkey Studio) to
document the whole proposal as he surprised Audrey through flipping the meme-cards
outside a restaurant to show his true intentions. This proposal
finished with ‘will you marry me’ (a picture of a cat character from Shrek
movie with its cute eyes). Most importantly, Tim even prepared for the best and
worst response he could received – YES or NO. Following that, Tim knelt and confessed, offering
Audrey a ring and flower bouquet who tearfully accepts this well-planned
proposal. Why does it went viral? Timothy, a 27 year-old success Internet entrepreneur(founder of Nuffnang) and blogger@TimothyTiah, who plans on proposing the unusual way – using poster-sized printed memes. Audrey, also a lovely blogger who owes an entertaining lifestyle blog @Fourfeetnine have a great sense of humour. She even stated that : ‘Oh god please don’t let this be a break up W*F’.
1) People know and read them, but not everyone use
them.. in an unusual way!
(people refers to online user that have access to the latest topic and news; them refers to meme or troll, you can have a brief idea after watching this )
This proposal
was not only romantic, genuine and touching, they also try to add on a little
more of goofy and geeky gesture in the proposal. Unlike those typical old-fashioned marriage proposal, Tim have intergrated the popular meme and the widely use of music (on YouTube specifically) , such as:
the famous yaoming face!
check out the whole list of meme listed in the proposal at FourFeetNine.
2) of course, everything goes online! The emergence and drastic growing of technology, software and internet, especially online sharing media - YouTube and Vimeo. Everything could be spread online by anyone, from well known news agent to anonymous users who leave a comment on line. Within a simply click, anyone who has a computer and internet access, is allowed to share, post, and see everything they are interest in.
3) Celebrity endorsement
Chirstina
Perri, the singer of the music used in the video, tweeted that she was feeling
happy and honoured that her song was used in this proposal. Also, she stated on
Facebook ‘Ahhh I just cried
my eyes out (and) couldn’t stop smiling all at the same time! Hahha! So beautful!' and ‘awww!! That was thes sweetest video ever!!! Im so honored to be singing
thru it!! Happy forever to you guys! xo’ on Twitter.
Another celebrity
mention on the Offical Ryan Seacrest website, and personal tweet by
Ryan Seacrest himself who knows Simon Cowell who most likely knows everyones in
Hollywood. 4)Meme could
be romantic too! need i say more?
Have you seen an ad that featuring from stealing, robberies and traffic accidents to couple kissing and random person dancing with a broom in a shop?
YES, they are clips of security camera footage from different countries of the world that capturing and expressing the element of love, exuberance and heroism. This is a different, unsual amd non-old fashioned approach to look at the world a little differently.Coca-cola understands that the lack of love among all communities that faces challenges in daily lives from this hectic world. I personally love the idea of adding a touch of ‘random act of kindness’ and ‘happiness elements’ in this video demonstrating Coca-Cola’s mission to spread happiness and optimism. Many big successful brands are using video as part of their digital marketing strategies.But how many of them actually make you feel and touch the bottom of your heart and get you thinking the presence and beauty of the love in every corner of this world?
The following ads give you an idea what is Woolworths'sSticky Specials.
Woolworths has introduced Sticky
Specials, a new ‘price-saving’ marketing strategy that come in
a catalogue and works like coupons but in the form of stickers. Consumerscan ‘PEAL,
STICK and SAVE’ on selected products at all Woolworths stores from 12-15 Sept 2012 (YES! Only for this
period of time).
On the 12 September
2012, 7.7 million of Sticky Specialssticker sheets were bundled with each weekly
Woolworths catalogues, both were delivered to household across Australia.
Woolworth
claimed they are
paying for this multi-million market give-aways, promising money off hundreds
of big brand items to their consumers. This discount would be on top of the existing
Woolworth everyday reward and regular weekly special, creating another
alternative for customers to shop.
Consumers are allowed to decide what is on special
and when to use (as long as within the promotional period). Here, they are
feeling superior and excited as they have the power and control over the product prices they are after rather
than the discounts are guided and fixed by the grocery stores.
The PROs
These
concepts are innovative and interesting in Australian market in which can create customer engagement and a great potential to encourage consumers to buy items that they won't ordinary buy (eg. Blackmore health products ) they are definitely
another new spin on the traditional coupon techniques. It only requires three
simple and easy steps:
The CONS L
However, it
does not seem incredible and impressive to me.
1) how much exactly can consumers save when they use this?
2) it requires additional effort and time just to save approximately a dollar or two?
3) the-first-time-using-sticky-specialconsumers want to explore this new for a different
shopping experience and adventure, but they are not long lasting. Consumers use
this Sticky Specialfor the first time, because everyone (majority) loves to trying new
things; but does it worth the effort for the second time? (children would but definitely not for busy working adults).
4) their main target audience
are housewife who loves reading catalogue to compare products’ prices. Those who is not given a catalogue or not
aware of the Sticky Special special attachment
in the catalogue are not involved in this
Comparing this (Woolworths' new Sticky Specials) to
Coles my5, which do you prefer?
ending with... (have you been in such situation?)
(this passage is inspired by Campaign Brief and Mumbrella, you can check out for more details at MSN page)
The following two diagrams are the pictures of the traditional Ikea store.
Presenting…
one of the world’s BIGGEST retailers making an attempt on the possible SMALLEST new advertising campaign.
Yes, what you have seen is IKEA’s smallest store worldwide, yet it also could be the BIGGEST web banner ad, fitting every single products - 2800+ products in an entire IKEA store with a 10.5 cmx 8.8 cm online banner.
This online banner can be placed on any website, directing customer to the IKEA official website within a simple click on it - EXAMPLE.
IKEA’s
commitments:
Making
the most of ANY space & smartest
storage solution
They clearly demonstrate the above simple concept in which that can lead customers to make
purchase within few clicks – easy and convenient Although this online banner allows customer to browse all of IKEA's products by department (see third diagram above), but in terms of
usability and time issue, online user most likely require additional time and effort in searching for
the item they intended to buy than going directly to IKEA's official website to make their product preferences and purchase.
I personally
feel excited for such a cool and creative advertising idea. Firstly, they are attention grabbing, something that’s getting people talking later on,
even its not actually effective and impactful as expected, or perhaps the practicality
issue remain questioned. But I really love how the great use of online banner representing
Ikea’s branding and, of course, not to deny that it is a really clever twist on
other big traditional box banner advertising.
Wow
interesting? Or .. oh well… just another usual advertisement? Please share your thoughts and
your comments are much appreciated! (in return, I will leave a feedback on your
blog too!)
The chemistry begins when online photo on social mediameets postcard….
And they fell in love and starting to make some money out from their love journies…
E-cards were immensely popular couple of
years back, however they seem to have lost
its good old charm. Now, they are numerous
companies or applications (integrate with social media) that allows consumer
tosend a REAL mail to their loves
one in the form of custom cards that they created.
These services
share the same approach - using social mediaas a
platformeg. facebook, Instagram and Twitter,
bringing back a more personal and
customized touch back to the way we communicate. They have time- and energy-saving benefits. Most
of the services all provided at a
reasonable price or no cost. It also helps the development in digital printing industry and creating more interaction and engagement among consumer.
Most importantly, companies can generate revenue by encouraging people to upload or share more photos to their profile,
and fulfilling their consumer
personalization need (everyone wants to the one and only special, don’t
you?). However, their novelty value is remained
question whereby users might use these services once or at most twice. Further developments
of all kind new features are necessary and definitely recommended. Most importantly, how do they plan on protecting copyrighted photos - if there are some customers stealing awesome photos from a great photographer without obtaining any permission and rights.
Despite the cool
concept of this online-generated card (some integrates with Google map where we can attach where exactly we were located - see diagram above), I personally prefer the traditional post
card (non-digital ones) where I always purchase the physical card from the
country of origin (eg. whenever I travel to a foreign country I would pick up a
postcard and deliver them to someone that I love who are at other country). They
provide additional touch of sincerity and more meaningful, memorable. I had received a Touch Notepostcard delivered from my friend early this year, that was my first e-post card and i was surprised with their quality and delivery speed(took them approximately 5 days according to my friend). i would definitely check them out soon!
E-post card or traditional post card. Which one do you prefer? Please make
your choice and share them below. note: this article is inspired by Van Grove, Elliot and Price.
